bustin' makes me feel good!

leff, a and i have been thinking about names a lot lately. specifically web names. even more specifically web 2.0 names.

(i know it seems a little behind the curve to be writing about web 2.0 names this late in the game but sometimes when projects use ajax and ruby on rails and such, it calls for the term "web 2.0". i didn't make this rule. i make rules like "the person who laughs first has to clean the litterbox!".)

anyway, an article that brian d. crecente of kotaku fame wrote for the rocky mountain news contains this little nugget of genius from branding expert steve manning. and i quote:

“The biggest key to figuring out it’s a bad name is when they explain it,” he said. “You don’t have to explain a good name, you have to explain a bad name.”

sheer distilled genius. (even though it's about the nintendo wii, it's still very applicable to the 2.0 situation at hand.) (and, no. i don't really care for the name "wii", for what it's worth. but i'll still buy the console because i heart nintendo.)

it makes sense really. a person sees a website's name on their screen and, unless you're willing to have an imbedded audio file explaining the name on the front page, the name stands alone. quite like the cheese.

and that's all i'm going to say about that.

*ahem* i guess i should tell you a joke to make up for being all serious. here's one of jme's.

q: what's brown and sticky?

a: a stick

(i really do think that's an awesome joke.)

in other news, it's three days until may. and may means lots of baking since it's my birthday month. i don't know what kind of cake i'm making for myself this year but i DO know that i feel like making cupcakes. probably a batch a week. so stay tuned if you're into things like these.

also this year, i'll be celebrating in september since it will be my 33 1/3 birthday. which makes it a record birthday. *ba doom chick!* thank you, cleveland!

right. this post needs a photo.

who am i gonna call?



*sigh* ok, that was pretty bad...